Our Process
Running
- Opening and closing checklist are being revised with the team members
- Daily, weekly, monthly cleaning checklist will also be explained with the team
- Operational standards including customer handling, shift handovers, product preparation, receiving stock are being trained
- 4 weekly stock ordering on Monday which is delivered by Thursday evening
- Product tasting session, for new products along with team members.
- Outlet open till late night(2am) to improve the late-night sales and also improve Swiggy & Zomato sales.
- Preparation procedures such as bites & drinks are being displayed in all outlets and the same is being trained constantly.
- Duty roaster is also being displayed in back area for cafes
- Other paper work such as café sales and expenses, customer feedback form, inventory count sheet, staff attendance and temperature log book are being effectively trained and monitored.
- Statement of procedures are being explained to the team and evaluated regularly.
Deployment
- Monthly auditing is being conducted, and the report is being discussed with partner along with the action plan
- Mystery shopper is being conducted to monitor the cafe ambience, customer handling, product taste and quality.
- Team meeting is being conducted once in two weeks to review the performance and discussing the improvement opportunities.
- Monthly cafe partners meeting is also scheduled to gather the suggestions and one to one meetings are also conducted
- Staff incentives for achieving monthly targets.
- New POS system deployment is currently in progress of installation to monitor stock, wastage, ordering system and also inventory management.
Customer handling
- Customer data is being maintained in the POS system, to promote valuable offers that could be redeemed
- A short Customer feedback survey form is being provided and recorded to implement the valuable suggestions to improve the brand standards and service.
- Providing loyalty cards to customers for retention process - after 5 visits complimentary milk shake and after 10 visits complimentary bite is offered.
- Requesting the customer to provide a feedback through google review - implementing the suggestions.
Activities
- Catchment area mapping such as streets surrounding cafe location and creating awareness
- Approaching the corporate and retail offices for bulk and regular ordering.
- Newspaper inserts
- Leaflet distribution to residential
- Promotional offers to cover nearby schools with affordable combos
- We have also conducted 200 people as outdoor catering through event managements.
- Integration with all the third party delivery aggregators to maximise the sales through all possible ways.